Software development
Started my career as a developer at IBM, giving me a practical understanding of technology and delivery.
About
My career has moved through software development, digital media, business building and UX leadership. That range gives me a broader view of product work: I understand the user experience, the commercial context and the practical realities of getting products built.
I co-founded and grew One Fab Day from an early digital publishing idea into an established business with a team of 12 and multiple revenue streams. The company was acquired by DMG Media in 2020.
I later led UX work across several established consumer media brands. Today, I'm focused on product and UX roles where strategic thinking, commercial understanding and technical fluency are valued.
Business building
Co-founded and scaled One Fab Day to a team of 12, multiple revenue streams and acquisition by DMG Media.
UX leadership
Led UX work across established consumer media brands, connecting audience needs, editorial priorities and commercial goals.
What I bring
Product strategy and direction
I clarify the underlying problem, weigh user and business needs, and help teams decide what to prioritise. At One Fab Day, this meant connecting trusted editorial content with a stronger supplier product and commercial model.
Commercial understanding
I understand how product decisions affect growth, revenue and operations. I co-founded and scaled a digital media business through to acquisition.
Technical fluency
I began my career in software development and can work constructively with engineering, understand delivery constraints and prototype ideas using modern development and AI tools.
Service and workflow design
I look beyond individual screens to the processes, data and people behind them. The Knights of Éanna platform connected joining, payments, household records and committee administration in one system.
Skills and tools
Product and UX
Product strategyUX designService designInformation architectureUser journeysContent modellingPrototypingUsability testing
Tools and delivery
Claude CodeFigmaFigJamReactNext.jsTypeScriptGitHubVercelCodexWebflowFramer
Business and leadership
Commercial strategyStakeholder facilitationTeam leadershipDigital publishingWorkflow design
How I work
I start by understanding the real problem: what users need, what the organisation is trying to achieve and what is realistic to deliver. From there, I use product thinking and UX to shape clear, practical next steps.
I'm interested in product and UX roles where I can contribute strategic, commercial and technical perspective within a collaborative team.